What is the first step in the ABCD Planning Method as developed by The Natural Step?

The first step in the ABCD Planning Method, as developed by The Natural Step, is focused on creating awareness and a vision for sustainability. This phase is crucial because it sets the foundational understanding of the sustainability challenges and opportunities facing an organization. By fostering awareness, stakeholders begin to grasp the necessary changes and envision a sustainable future aligned with their values and goals.

During this initial phase, participants collectively articulate their vision of what a sustainable situation looks like. This shared understanding is essential as it cultivates engagement and commitment from all involved parties. Having a strong vision guides the subsequent steps in the planning method, ensuring that priorities and solutions are aligned with the overarching goals of sustainability identified in this critical first step.